PUBLIC CALL TO ACTION: Join the movement
– To sign the ‘Climate Petition’ please click here.
September 22, 2009 – London – Citizens of the world were called on today to join Hopenhagen, an international movement to drive action on climate change at the United Nation’s Climate Change Conference (COP15) in Copenhagen this December.
Global Climate Week (September 21-26) will mark the official launch of the Hopenhagen movement, less than 80 days before the COP15 meeting.
Hopenhagen will allow citizens to become active participants in the climate change dialogue and make their voices heard to world leaders and the conference delegates attending the meeting. The ultimate call to action will be to secure signatures for the “Climate Change” petition in support of the UN, which calls for a climate treaty that is “ambitious, fair and effective in reducing emissions.”
The Hopenhagen Web site, hopenhagen.org, will serve as the campaign hub to give citizens, governments, non-profits and businesses the tools to rally support for a positive outcome at the COP15 Climate Change Conference. Hopenhagen will bring forward a positive message of hope for the outcome of the conference and inspire the citizens of the world to ‘Lead the Leaders’ into reaching an agreement there.
Hopenhagen has generated support from multi-national corporations, government and global citizens.
“The City of Copenhagen is honored to play a central role in the COP15 meeting and has been inspired by the Hopenhagen movement’s message of hope. We encourage all citizens around the world to join the movement by becoming citizens of Hopenhagen and for leaders of the world’s cities to adopt the movement as their own and transform their cities into Hopenhagen,” said the Lord Mayor of Copenhagen, Ritt Bjerregaard.
The Coca-Cola Company, SAP and Siemens, among others, have pledged to leverage their global reach and resources to help generate mass awareness for the Hopenhagen movement.
Local communities have a unique opportunity to engage their citizens in on-the-ground action as part of the Hopenhagen movement. Hopenhagen has partnered with SustainLane.com, leveraging its relationship with the 50 most-populous U.S. cities, to drive action and effect change at the local level.
International media are donating multi-millions of dollars in TV, print, radio, out-of-home and online advertising to the Hopenhagen movement to raise awareness between now and the December UN Climate Change Conference:Business India, Citadel Media, The Economist, EuroNews, The Financial Times, GOOD Magazine,Google, Harvard Business Review, ICP, The International Herald Tribune, The Internationalist Magazine, JCDecaux sites at JFK and LAX airports, Reader’s Digest, National Geographic Magazine, Newsweek, Scientific American, Text Appeal, Time Warner Cable, the Thomson Reuters building in Times Square, and The Wall Street Journal.
“Climate change is one of the epic challenges facing this and future generations. World leaders will come together for the Copenhagen Climate Change Conference in December and every citizen of the world has a stake in the outcome. It is time to seal a deal. We need a global movement that mobilizes real change,” said UN Secretary-General Ban Ki-moon. Hopenhagen is about more than hope. “It is about global action for a global climate treaty and a better future for humankind,” Ban added.
“Our message of hope has been welcomed by citizens around the world as a simple but inspirational call to action,” said Michael Lee, Executive Director of the International Advertising Association, the nonprofit organization spearheading the Hopenhagen movement. “Hopenhagen is a way to counteract the belief that climate change is too big to solve and prove that when the world unites behind one cause, positive change will occur.”
Recognizing the tremendous role that communications will play leading up to and during the conference, the UN engaged the global advertising and media industry through the IAA to develop a comprehensive communications program to drive public awareness and generate action. Hopenhagen will complement the UN’s “Seal the Deal!” campaign.